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Email Deliverability: You Are the Master of Your Own Fate
“Deliverability” is the measure, usually expressed as a percentage, of how many of the emails you send actually make it into the inbox. To create highly deliverable email campaigns, you must first...
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Marketing in Canada? You Must Comply with New Law by July 1, 2014.
The hammer fell on Wednesday, December 4th: Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to...
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Online Personal Privacy Update
Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. We’re hardly through the first month of 2014, and we have seen two major retailers...
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Cybersecurity Help for Small and Mid-Sized Businesses
It’s barely two months into 2014, and we’ve seen a tremendous number of issues pertaining to privacy and data breach management. At an Online Trust Alliance (OTA) meeting I recently attended, the...
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Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy. Your messages might...
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New! Guide to International Email Privacy & Consent Regulations
As digital marketers we have the opportunity to market to a global audience in almost real time. Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email...
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National Cyber Security Alliance Encourages Businesses to Support Data...
Privacy stewardship must be the central essence of any organization’s digital DNA. We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their...
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Are You Compliant with Global Email Marketing Regulations?
As digital marketers, we have access to tremendous amounts of data about our prospects and customers, which comes to us through the multiple tools we use across multiple channels. Our ability to use...
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Identity Theft, Data Management and You
Last week we learnt about the apparent theft of data (social security numbers and other sensitive personal information) belonging to 4 million current and former government employees, and the...
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Do Hackers Have Your Stolen Data? Find Out
THIS LAST JUNE 10, 2015 in the wake of 4 million people having their data stolen, we did a blog post that addressed a crisis of data and identity theft. From that time until August 11, according to the...
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Do You Market to Countries in the EU? The Safe Harbor Agreement has Been...
Editor’s Note: The rules and regulations in the United States about how companies manage and protect people’s private data are different from the rules and regulations in other countries. Between the...
View ArticleClik here to view.
Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy. Your messages might...
View ArticleClik here to view.
New! Guide to International Email Privacy & Consent Regulations
As digital marketers we have the opportunity to market to a global audience in almost real time. Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email...
View ArticleClik here to view.
National Cyber Security Alliance Encourages Businesses to Support Data...
Privacy stewardship must be the central essence of any organization’s digital DNA. We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their...
View ArticleClik here to view.
Are You Compliant with Global Email Marketing Regulations?
As digital marketers, we have access to tremendous amounts of data about our prospects and customers, which comes to us through the multiple tools we use across multiple channels. Our ability to use...
View ArticleClik here to view.
Identity Theft, Data Management and You
Last week we learnt about the apparent theft of data (social security numbers and other sensitive personal information) belonging to 4 million current and former government employees, and the...
View ArticleClik here to view.
Do Hackers Have Your Stolen Data? Find Out
THIS LAST JUNE 10, 2015 in the wake of 4 million people having their data stolen, we did a blog post that addressed a crisis of data and identity theft. From that time until August 11, according to the...
View ArticleClik here to view.
Do You Market to Countries in the EU? The Safe Harbor Agreement has Been...
Editor’s Note: The rules and regulations in the United States about how companies manage and protect people’s private data are different from the rules and regulations in other countries. Between the...
View ArticleClik here to view.
DIGITAL INSIGHTS: Consider the Email Experience Council
Editor’s Note: David Fowler is Act-On’s Head of Digital Compliance. He’s responsible for all issues pertaining to and affected by digital compliance, including email deliverability, privacy...
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Brexit and the Digital Landscape – What Can You Expect?
Thursday 23 June, 2016 is when the UK will vote on ongoing membership within the European Union, with the other option being an exit (Britain + exit = ‘Brexit’). For those of us who can remember the...
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